scale<\/em> companies. <\/p>\n\n\n\nAnd if you want to be both, you\u2019re in great company, babe. Every entrepreneur I coach wants to know what it really means to be CEO in their business.<\/p>\n\n\n\n
Does this sound familiar?<\/p>\n\n\n\n
You start your company on a dream, a vision, and a dime and now wonder how to take it to the next level of success and impact. <\/p>\n\n\n\n
You\u2019re burning the candle at both ends just keeping your company going.<\/p>\n\n\n\n
You\u2019re wondering when you\u2019ll ever find the time to actually plan for growth.<\/p>\n\n\n\n
You\u2019re so bogged down in the day-to-day that the future is an afterthought.<\/p>\n\n\n\n
You ask yourself, \u201cAm I focused on the right things?\u201d <\/p>\n\n\n\n
If you\u2019re asking yourself that, I can tell you now, the answer is \u201cno.\u201d I tell my clients all the time: What got you here isn\u2019t what will get you there. <\/p>\n\n\n\n
Starting<\/em> your business requires the entrepreneurial fire to create, experiment and invent. <\/p>\n\n\n\nScaling<\/em> your business requires you to manage your time down to a science and focus on what matters most and ONLY what matters most. <\/p>\n\n\n\nIt\u2019s all about totally owning your CEO-ness. <\/p>\n\n\n\n
Remember the 80\/20 rule? 80% of your results come from 20% of your efforts. Only a small portion of the activities in your business are going to create the majority of the results in your business. Your job as CEO in your business is to identify the 20% of wildly important efforts and spend your time there. Everything else you eliminate, delegate, or automate.\u00a0<\/p>\n\n\n\n
\u201cHow do I know where to focus my time?\u201d, I hear you ask.<\/p>\n\n\n\n
Lean in for a listen, babe. I see exceptional CEOs spending the majority of their time in three key areas:<\/p>\n\n\n\n
Setting the Vision<\/h1>\n\n\n\n
Your vision is an invitation to become something bigger.<\/p>\n\n\n\n
The CEO sets the vision and aligns the strategy of the company to the vision by ensuring that all new products and services are on-brand, on-tone, and on-time. This means that as CEO, you are in creation mode all the time, innovating and re-imagining your business into its success. The best CEOs never wing it when it comes to vision and strategy. Instead, they are informed by a strategic process that serves as the underpinning of everything they do. Mine is the Intentional, Manageable, Profitable\u00ae framework that guides all of my strategic business planning. And it supports me as CEO to ensure my programs and offerings are aligned with my mission to empower women into entrepreneurship.
<\/p>\n\n\n\n
Building a Dream Team<\/h1>\n\n\n\n
If you want to go far, go together. <\/p>\n\n\n\n
Exceptional CEOs surround themselves with strong teams that complement each other and allow the CEO to focus on the wildly important. Exceptional CEOs hold themselves accountable for recruiting, training and retaining talent – and making their company a great place to work and grow professionally. Where I don\u2019t have the knowledge or the skill, for example, web design, I hire freakin\u2019 experts…who do a much better job a heck of a lot faster than I could. Where I need support with the day-to-day operations so I can focus on CEO time, I hire for attitude and train for skill. My Dream Team is a huge reason for my success. If I take care of them, they take care of me and my business.
<\/p>\n\n\n\n
Generating Cash Flow<\/h1>\n\n\n\n
Listen, babe, money talks and bullshit walks. <\/p>\n\n\n\n
The CEO\u2019s most important work every damn day has to be that there is money in the bank. Period. You have to make some pretty big decisions hella fast on launching new offerings, securing funding for your business, shutting down programs that aren\u2019t selling, deciding how the company\u2019s capital should be invested\u2026.these are CEO actions that are essential to the growth of the company. I wake up every day and have a plan for how I am going to generate meaningful cash in my business.<\/p>\n\n\n\n
So…Setting the vision, building a dream team and generating cash flow is what exceptional CEOs do. You can\u2019t have a million other activities floating across your desk or mobile phone if you\u2019re going to have the headspace for strategic thinking. You have to protect your energy from distractions and interruptions, aggravations and anxiety.<\/p>\n\n\n\n
One of the main reasons I see entrepreneurs never making the shift to CEO is that they try to be the hero and do everything themselves. Is this you? \u201cNobody can do this as well as I can, I\u2019ll just do it myself.\u201d<\/p>\n\n\n\n
Stop. Just Stop. <\/p>\n\n\n\n
Try this on instead:<\/p>\n\n\n\n
Create a spacious schedule with boundaries so nobody can hijack your important CEO time. <\/p>\n\n\n\n
Establish systems and procedures that take non-essential tasks off your plate. <\/p>\n\n\n\n
Build a reporting system that gives you an up-to-date view of your business, anytime, anywhere…so you can keep your finger on the pulse of your business.<\/p>\n\n\n\n
Remember y\u2019all, the buck stops with the CEO. You can delegate and automate tasks, but you can\u2019t delegate or automate responsibility. <\/p>\n\n\n\n
Final though time\u2026.drumroll\u2026.do you know who makes the best CEOs? ENTREPRENEURS.<\/p>\n\n\n\n
Steve Jobs of Apple. Bob Iger of Disney. Richard Branson of Virgin. Legendary CEOs. Entrepreneurial CEOs wired for creation and innovation. Entrepreneurial CEOs who are synonymous with their companies. <\/p>\n\n\n\n
Be your company, not your title.<\/p>\n\n\n\n
The key is to create the space for the magic to happen.<\/p>\n","protected":false},"excerpt":{"rendered":"
Do you want to be an entrepreneur or a CEO in your business? I\u2019m going to tell you a secret…you have to be both. And if you want to be both, you gotta know the difference. Entrepreneurs start companies. CEOs scale companies. And if you want to be both, you\u2019re in great company, babe. Every…<\/p>\n","protected":false},"author":291,"featured_media":55358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"sync_status":"","episode_type":"","audio_file":"","transcript_file":"","castos_file_data":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[12,10,14,11],"tags":[55,57],"yoast_head":"\n
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