{"id":53104,"date":"2019-11-08T06:14:09","date_gmt":"2019-11-08T11:14:09","guid":{"rendered":"https:\/\/sabrinaphilipp.com\/?p=53104"},"modified":"2020-02-27T11:08:16","modified_gmt":"2020-02-27T16:08:16","slug":"why-you-need-an-email-list-like-yesterday","status":"publish","type":"post","link":"https:\/\/sabrinaphilipp.com\/why-you-need-an-email-list-like-yesterday\/","title":{"rendered":"Why you need an email list, like, yesterday!"},"content":{"rendered":"\n
\u201cPost on stories\u201d, \u201cGo live on Facebook\u201d, \u201cWrite blog posts\u201d… ok, ok! There\u2019s a lot <\/em>of noise when it comes to where you should broadcast yourself. However, if you\u2019re a solopreneur, a service provider, a coach or a mentor\u2026 you\u2019re 100% ready to kick-butt on email. My email list subscribers are my most dedicated fans. They buy my courses, sign up for my programs, get in touch with me with feedback, engage with my content and rave about me online.<\/p>\n\n\n\n Are you picking up what I\u2019m putting down? Wanna have that kind of connection with your <\/em>audience?<\/p><\/blockquote>\n\n\n\n Let\u2019s chat about your new BFF – your email list\u2026 <3<\/p>\n\n\n\n Social media is hella busy these days. We follow hundreds of people on Instagram, \u2018Like\u2019 a bunch of pages on Facebook, but how much of their stuff do we actually read? Not a whole lot.<\/p>\n\n\n\n With email, it\u2019s different. Signing up for someone\u2019s newsletter is a way of telling them, \u2018hey, I care about what you have to say\u2019. By getting people signed up to your <\/em>email list, you\u2019re being welcomed into their private space – it\u2019s a conversation they value and it\u2019s a connection that feels way more personal than a status update. <\/p>\n\n\n\n Spending time on your email list is like spending time nurturing a freakin\u2019-hot-lead! These people are already invested in you, they believe in you and they are interested in learning about what they can buy from you. Unlike going out and scouting for clients yourself, these email subscribers are fresh leads coming straight to you! Targeted, ready to buy and simply awaiting your drop-dead-fabulous sales pitch! <\/p>\n\n\n\n On social and even with your website, you\u2019re competing for airtime. Either your tweaking and twerking all over your SEO ranking, or you\u2019re trying to shout the loudest on Instagram – it\u2019s a battle and I\u2019ve met plenty of strong women who have felt pretty burnt-out by the process.<\/p>\n\n\n\n In swoops email again. It\u2019s your <\/em>space, it\u2019s exactly what you <\/em>want it to look like and it\u2019s not being compared to the post above or below it. You can make email whatever you want it to be. <\/p>\n\n\n\n A strong subject line, a crafted message of value and a simple, obvious CTA – wow, it\u2019s never been easier for a customer to find what they want! If someone was already thinking of investing in you, you\u2019ve just made it a whole lot easier. Plus, 72% of people prefer <\/em>receiving promotional content through email\u2026 so, duh! Get in there!<\/p>\n\n\n\n Whilst we\u2019re talking stats – 3.57% of people click through on links from email compared with just .07% on Facebook. Social is too general these days and it\u2019s hard to make your incredible offering stand out to those who aren\u2019t already following you. You\u2019re not competing when you email – and the proof is in those percentages \ud83d\ude09<\/p>\n\n\n\n In honesty, I couldn\u2019t launch without <\/em>my email list. The best thing about launching and using email lists is that one feeds the other\u2026 My last launch added 5,000 people to my email list. That\u2019s a further 5,000 people who are ready to buy from me again, or for the first time. I used social media and my personal brand to find them and get them engaged, but the really good stuff is going down in the Inbox – and that\u2019s a party you don\u2019t <\/em>wanna miss an invite to.<\/p>\n\n\n\n <\/p>\n\n\n\n While we’re on the topic of making bank… I hear you want to fill your calendar with dreamy clients who can\u2019t wait to hire you?<\/p>\n\n\n\n1. It\u2019s personal<\/h2>\n\n\n\n
2. It\u2019s targeted<\/h2>\n\n\n\n
3. It\u2019s your own<\/h2>\n\n\n\n
4. It\u2019s easier for people to buy from you<\/h2>\n\n\n\n
5. It\u2019s more effective than social media<\/h2>\n\n\n\n