{"id":59429,"date":"2024-02-05T10:15:23","date_gmt":"2024-02-05T15:15:23","guid":{"rendered":"https:\/\/sabrinaphilipp.com\/?post_type=podcast&#038;p=59429"},"modified":"2024-03-28T21:35:56","modified_gmt":"2024-03-29T01:35:56","slug":"99","status":"publish","type":"podcast","link":"https:\/\/sabrinaphilipp.com\/podcast\/99\/","title":{"rendered":"#99: The Birkin Bag Effect: What Buying $25,000 Handbags Taught me About Business"},"content":{"rendered":"\n<p>Samantha Jones taught us in Sex and the City that it&#8217;s not a bag, it&#8217;s a BIRKIN. Luxury handbags can seem frivolous to some, and yet &#8212; luxury handbag makers have fascinating business models that can teach us so much about sales psychology and relationship-building.<\/p>\n\n\n\n<p>Here\u2019s a look at what you\u2019ll learn in this episode:\u00a0<\/p>\n\n\n\n<ul>\n<li>The power of choosing your customer<\/li>\n\n\n\n<li>Why gamifying the sales experience can increase your Lifetime Customer Value<\/li>\n\n\n\n<li>The importance of cultivating the RIGHT (and exclusive audience)<\/li>\n<\/ul>\n\n\n\n<p>Thanks for listening! If you enjoyed this episode, download a few more and share them with a friend! If you do tune in, post on social media and tag me so we can connect! And don\u2019t forget to subscribe or follow The Sabrina Philipp Podcast to get notified when new episodes go live.<\/p>\n\n\n\n<p>Resources and Links:<\/p>\n\n\n\n<ol>\n<li>Follow me on\u00a0<a href=\"https:\/\/www.instagram.com\/sabrinamphilipp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li>\n\n\n\n<li>Check out&nbsp;<a href=\"https:\/\/sabrinaphilipp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SabrinaPhilipp.com<\/a>&nbsp;to learn how we can work together<\/li>\n\n\n\n<li>Review The Sabrina Philipp Podcast on iTunes, Spotify, Stitcher, or wherever you listen to your favorite podcasts<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Samantha Jones taught us in Sex and the City that it&#8217;s not a bag, it&#8217;s a BIRKIN. Luxury handbags can seem frivolous to some, and yet &#8212; luxury handbag makers have fascinating business models that can teach us so much about sales psychology and relationship-building. Here\u2019s a look at what you\u2019ll learn in this episode:\u00a0&hellip;<\/p>\n","protected":false},"author":291,"featured_media":59308,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"sync_status":"synced","episode_type":"audio","audio_file":"https:\/\/episodes.castos.com\/thesabrinaphilipppodcast\/1654333\/c1e-0k56s8p2w1fj6qjx-o8rknmv3a7pr-xcuaev.mp3","transcript_file":"","castos_file_data":"{\"path\":\"https:\/\/episodes.castos.com\/thesabrinaphilipppodcast\/1654333\/c1e-0k56s8p2w1fj6qjx-o8rknmv3a7pr-xcuaev.mp3\",\"name\":\"Ep. 99 The Birkin Bag Effect.mp3\"}","podmotor_file_id":"1491233","cover_image":"","cover_image_id":"","duration":"00:19:17","filesize":"44.1 mb","filesize_raw":"46258724","date_recorded":"2024-02-05 10:15:23","explicit":"","block":"","itunes_episode_number":"99","itunes_title":"#99: The Birkin Bag Effect: What Buying $25,000 Handbags Taught me About Business","itunes_season_number":"","itunes_episode_type":"full"},"categories":[41,35],"tags":[],"series":[102],"episode_featured_image":"https:\/\/sabrinaphilipp.com\/wp-content\/uploads\/2023\/03\/Sabrina-Podcast-Cover-1024x1024-square.jpeg","episode_player_image":"https:\/\/sabrinaphilipp.com\/wp-content\/uploads\/2021\/04\/Sabrina-Podcast-Cover-scaled.jpg","download_link":"https:\/\/sabrinaphilipp.com\/podcast-download\/59429\/99.mp3","player_link":"https:\/\/sabrinaphilipp.com\/podcast-player\/59429\/99.mp3","audio_player":null,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/us\/podcast\/the-sabrina-philipp-podcast\/id1486283222","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_play":{"key":"google_play","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9zYWJyaW5hcGhpbGlwcC5jb20vY2F0ZWdvcnkvcG9kY2FzdC9mZWVkLw","label":"Google Play","class":"google_play","icon":"google-play.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9zYWJyaW5hcGhpbGlwcC5jb20vY2F0ZWdvcnkvcG9kY2FzdC9mZWVkLw","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/7Ahgg6zv70vDvHLpGeF9dY?si=bqXd1pthTvOVmJYBcy87xw","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"itunes":{"key":"itunes","url":"https:\/\/podcasts.apple.com\/us\/podcast\/the-sabrina-philipp-podcast\/id1486283222","label":"iTunes","class":"itunes","icon":"itunes.png"}},"rssFeedUrl":"https:\/\/sabrinaphilipp.com\/feed\/podcast\/the-sabrina-philipp-podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"OABVeYPPX1\"><a href=\"https:\/\/sabrinaphilipp.com\/podcast\/99\/\">#99: The Birkin Bag Effect: What Buying $25,000 Handbags Taught me About Business<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/sabrinaphilipp.com\/podcast\/99\/embed\/#?secret=OABVeYPPX1\" width=\"500\" height=\"350\" title=\"&#8220;#99: The Birkin Bag Effect: What Buying $25,000 Handbags Taught me About Business&#8221; &#8212; Sabrina Philipp\" data-secret=\"OABVeYPPX1\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#99: The Birkin Bag Effect: What Buying $25,000 Handbags Taught me About Business - Sabrina Philipp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sabrinaphilipp.com\/podcast\/99\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#99: The Birkin Bag Effect: What Buying $25,000 Handbags Taught me About Business - Sabrina Philipp\" \/>\n<meta property=\"og:description\" content=\"Samantha Jones taught us in Sex and the City that it&#8217;s not a bag, it&#8217;s a BIRKIN. Luxury handbags can seem frivolous to some, and yet &#8212; luxury handbag makers have fascinating business models that can teach us so much about sales psychology and relationship-building. Here\u2019s a look at what you\u2019ll learn in this episode:\u00a0&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sabrinaphilipp.com\/podcast\/99\/\" \/>\n<meta property=\"og:site_name\" content=\"Sabrina Philipp\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-29T01:35:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sabrinaphilipp.com\/wp-content\/uploads\/2023\/03\/Sabrina-Podcast-Cover-1024x1024-square.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sabrinaphilipp.com\/podcast\/99\/\",\"url\":\"https:\/\/sabrinaphilipp.com\/podcast\/99\/\",\"name\":\"#99: The Birkin Bag Effect: What Buying $25,000 Handbags Taught me About Business - Sabrina Philipp\",\"isPartOf\":{\"@id\":\"https:\/\/sabrinaphilipp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sabrinaphilipp.com\/podcast\/99\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sabrinaphilipp.com\/podcast\/99\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sabrinaphilipp.com\/wp-content\/uploads\/2023\/03\/Sabrina-Podcast-Cover-1024x1024-square.jpeg\",\"datePublished\":\"2024-02-05T15:15:23+00:00\",\"dateModified\":\"2024-03-29T01:35:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/sabrinaphilipp.com\/podcast\/99\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sabrinaphilipp.com\/podcast\/99\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sabrinaphilipp.com\/podcast\/99\/#primaryimage\",\"url\":\"https:\/\/sabrinaphilipp.com\/wp-content\/uploads\/2023\/03\/Sabrina-Podcast-Cover-1024x1024-square.jpeg\",\"contentUrl\":\"https:\/\/sabrinaphilipp.com\/wp-content\/uploads\/2023\/03\/Sabrina-Podcast-Cover-1024x1024-square.jpeg\",\"width\":1024,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sabrinaphilipp.com\/podcast\/99\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sabrinaphilipp.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcast\",\"item\":\"https:\/\/sabrinaphilipp.com\/podcast\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"#99: The Birkin Bag Effect: What Buying $25,000 Handbags Taught me About Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sabrinaphilipp.com\/#website\",\"url\":\"https:\/\/sabrinaphilipp.com\/\",\"name\":\"Sabrina Philipp\",\"description\":\"Online Business Strategy + Coaching\",\"publisher\":{\"@id\":\"https:\/\/sabrinaphilipp.com\/#\/schema\/person\/40c72c500bd9bad288ca1c723b8bc0df\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sabrinaphilipp.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/sabrinaphilipp.com\/#\/schema\/person\/40c72c500bd9bad288ca1c723b8bc0df\",\"name\":\"Sabrina Philipp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sabrinaphilipp.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fbba5170563d28a20ba58da74166555c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fbba5170563d28a20ba58da74166555c?s=96&d=mm&r=g\",\"caption\":\"Sabrina Philipp\"},\"logo\":{\"@id\":\"https:\/\/sabrinaphilipp.com\/#\/schema\/person\/image\/\"},\"description\":\"Puppy mom, world traveler and online business coach. I\u2019ve spent my entire life doing things a little bit differently than what\u2019s expected. I bet you have too, haven\u2019t you? You little rebel!\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"#99: The Birkin Bag Effect: What Buying $25,000 Handbags Taught me About Business - Sabrina Philipp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sabrinaphilipp.com\/podcast\/99\/","og_locale":"en_US","og_type":"article","og_title":"#99: The Birkin Bag Effect: What Buying $25,000 Handbags Taught me About Business - Sabrina Philipp","og_description":"Samantha Jones taught us in Sex and the City that it&#8217;s not a bag, it&#8217;s a BIRKIN. Luxury handbags can seem frivolous to some, and yet &#8212; luxury handbag makers have fascinating business models that can teach us so much about sales psychology and relationship-building. Here\u2019s a look at what you\u2019ll learn in this episode:\u00a0&hellip;","og_url":"https:\/\/sabrinaphilipp.com\/podcast\/99\/","og_site_name":"Sabrina Philipp","article_modified_time":"2024-03-29T01:35:56+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/sabrinaphilipp.com\/wp-content\/uploads\/2023\/03\/Sabrina-Podcast-Cover-1024x1024-square.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sabrinaphilipp.com\/podcast\/99\/","url":"https:\/\/sabrinaphilipp.com\/podcast\/99\/","name":"#99: The Birkin Bag Effect: What Buying $25,000 Handbags Taught me About Business - Sabrina Philipp","isPartOf":{"@id":"https:\/\/sabrinaphilipp.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sabrinaphilipp.com\/podcast\/99\/#primaryimage"},"image":{"@id":"https:\/\/sabrinaphilipp.com\/podcast\/99\/#primaryimage"},"thumbnailUrl":"https:\/\/sabrinaphilipp.com\/wp-content\/uploads\/2023\/03\/Sabrina-Podcast-Cover-1024x1024-square.jpeg","datePublished":"2024-02-05T15:15:23+00:00","dateModified":"2024-03-29T01:35:56+00:00","breadcrumb":{"@id":"https:\/\/sabrinaphilipp.com\/podcast\/99\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sabrinaphilipp.com\/podcast\/99\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sabrinaphilipp.com\/podcast\/99\/#primaryimage","url":"https:\/\/sabrinaphilipp.com\/wp-content\/uploads\/2023\/03\/Sabrina-Podcast-Cover-1024x1024-square.jpeg","contentUrl":"https:\/\/sabrinaphilipp.com\/wp-content\/uploads\/2023\/03\/Sabrina-Podcast-Cover-1024x1024-square.jpeg","width":1024,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/sabrinaphilipp.com\/podcast\/99\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sabrinaphilipp.com\/"},{"@type":"ListItem","position":2,"name":"Podcast","item":"https:\/\/sabrinaphilipp.com\/podcast\/"},{"@type":"ListItem","position":3,"name":"#99: The Birkin Bag Effect: What Buying $25,000 Handbags Taught me About Business"}]},{"@type":"WebSite","@id":"https:\/\/sabrinaphilipp.com\/#website","url":"https:\/\/sabrinaphilipp.com\/","name":"Sabrina Philipp","description":"Online Business Strategy + Coaching","publisher":{"@id":"https:\/\/sabrinaphilipp.com\/#\/schema\/person\/40c72c500bd9bad288ca1c723b8bc0df"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sabrinaphilipp.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/sabrinaphilipp.com\/#\/schema\/person\/40c72c500bd9bad288ca1c723b8bc0df","name":"Sabrina Philipp","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sabrinaphilipp.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fbba5170563d28a20ba58da74166555c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbba5170563d28a20ba58da74166555c?s=96&d=mm&r=g","caption":"Sabrina Philipp"},"logo":{"@id":"https:\/\/sabrinaphilipp.com\/#\/schema\/person\/image\/"},"description":"Puppy mom, world traveler and online business coach. I\u2019ve spent my entire life doing things a little bit differently than what\u2019s expected. I bet you have too, haven\u2019t you? You little rebel!"}]}},"_links":{"self":[{"href":"https:\/\/sabrinaphilipp.com\/wp-json\/wp\/v2\/podcast\/59429"}],"collection":[{"href":"https:\/\/sabrinaphilipp.com\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/sabrinaphilipp.com\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/sabrinaphilipp.com\/wp-json\/wp\/v2\/users\/291"}],"replies":[{"embeddable":true,"href":"https:\/\/sabrinaphilipp.com\/wp-json\/wp\/v2\/comments?post=59429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sabrinaphilipp.com\/wp-json\/wp\/v2\/media\/59308"}],"wp:attachment":[{"href":"https:\/\/sabrinaphilipp.com\/wp-json\/wp\/v2\/media?parent=59429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sabrinaphilipp.com\/wp-json\/wp\/v2\/categories?post=59429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sabrinaphilipp.com\/wp-json\/wp\/v2\/tags?post=59429"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/sabrinaphilipp.com\/wp-json\/wp\/v2\/series?post=59429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}