August 5, 2020 How to Strike Gold with Content Marketing

THE BEST BUSINESS IS A

profitable one

WHAT’S HOLDING YOU BACK?

TAKE THIS FREE QUIZ NOW AND DISCOVER THE #1 THING THAT’S HOLDING YOU BACK FROM HITING THAT NEXT INCOME LEVEL

How to Strike Gold with Content Marketing August 5, 2020 / , , ,

By Sabrina Philipp

I’m going to let you in on one of the secrets to building a successful online business. Content is GOLD.

Because content is what communicates your message so that people can find you. 

Because content is how you find your ideal clients and grow them into raving fans. 

Because content is the way you sell. PERIOD. 

From my experience building a multiple seven-figure business, I’m telling you, massively valuable content is the absolute best way you start and scale a successful business. 

Let’s face it, babe, none of this happens unless your content is off-the-charts excellent. Because your first priority with content marketing is to stop the dreaded scroll on social media. You know the one where your eyes glaze over with the amount of content you are bombarded with on your social media feed? Yes, that one. You have to stop people in their tracks with YOUR content. And you’ll only do that if your content is so exceptional that your target audience believes you can get them massive results.

“Where do I even begin?”, I hear you ask. 

The way to content….drumroll please….is CONTENT!

Write, record or livestream content. Get out there and do it. And then do it again…and again….and again.

But it’s more than that. 

Your content has to be valuable to give your target audience the confidence to deepen the conversation with you. 

Your content has to be differentiated to set you apart from other online entrepreneurs in a sea of so-so (yawn) sameness. 

Your content has to be frequent because slow-pokes get no seat on the bullet train of the Interweb

Your content has to be diverse, meaning you have to master different types of content delivered on different platforms…like a digital BOSS!

There are four main types of content I teach my clients to create: teaching, inspirational, connection and sales content. Here’s the lowdown on each one of these content types:

Teaching 

Teaching content is anything that positions you as an expert. This is critical for online entrepreneurs who leverage social media to make money. Especially in the services industry, for example business coaching, people will buy from you if they feel they can learn something from you that they don’t already know. Teaching content is either actionable or conceptual. Actionable content typically gives your audience one, two or three steps to do this, or two steps to do that. This type of teaching content allows people to follow your tips and methodology to accomplish a mini transformation, leaving them hungry for more. Conceptual content shares an idea, process or thought with your audience. It shares some sort of opinion or fact that relates to what you are teaching, with the intention of getting your audience to think in a new way. If you can give your audience a few steps to get results…AND get them thinking in a new way, then you are positioning yourself as an expert. Remember, to be viewed as an expert, you have to have the courage to take a position on a topic. Neutral voice, neutral wallet. And nobody wants that! 🤑

Inspiration 

Inspiration content is anything that positions you or your clients as a source of inspiration. The idea here is that because you are sharing yourself and your clients, the common denominator is YOU as the facilitator of the transformation your prospective client wants. People need to feel like they are able to achieve the desired results that you are presenting to them. With inspiration content, your intention is to move your audience to take a specific action that will lead them a step closer to working with you. “I want what she’s serving.” If you can get THAT response, you’ve struck gold.

Connection 

The third type of content is connection content. This is anything that builds a relationship with your audience. It’s anything that starts a conversation. You can share personal stories, preferences, likes, dislikes, pet peeves, hobbies, you get the picture. The idea here is that we are creating a relatable moment, basically sharing something of yourself that evokes a “oh, me, too” response. Sharing from self, especially personal and vulnerable stories, is a powerful way to connect with people. They will recognize themselves in you and we all know that people are much more likely to buy from people they know, like and trust. If you make your audience feel seen and understood, you will have an opening to create a conversation with them. And people want to know who you are as a human, so show up authentically and your audience will have a visceral response to you. 🔊 the sound of the social media scroll stopping 🔊

Sales

The final type of content is sales content and it involves a direct pitch. Sales content is essentially anything that has some form of call to action that is going to get people deeper into your sales funnel. This could be something like, “Book a discovery call in the link below.” Since this type of content is about what you have on offer, there needs to be a price point associated with it. In your sales content, you can offer free content, but it is still getting people deeper into your sales funnel and it’s going to lead to revenue in the next phase of your sales cycle. Remember, most of your prospective clients buy at the last minute, so great sales content messages urgency. “Time is running out!” “Doors close at midnight!” These are messages that can move the needle on sales. 

Speaking of sales, you and your content, no matter the type, are always selling. Because nothing matters if you don’t sell your services. You can have the most inspirational content in the Seven Kingdoms. If you aren’t actually bringing home the Benjamins, it doesn’t matter.

Be intentional about how you show up. I’ve scaled my business to multiple seven figures by focusing on content every single day. I teach my clients to create transformational content through the Intentional Manageable Profitable® framework. 

Trust me, babe, the most successful business owners are the ones in command of the flow of their message, their mission, and their sales. You will strike gold when you learn to effectively incorporate all types of content in your content marketing strategy. 

Because what you have to say can make you money. You just have to know what, where and when to say it.

Share this post with a fellow Intentional Entrepreneur

Author Bio

Sabrina Philipp

Puppy mom, world traveler and online business coach. I’ve spent my entire life doing things a little bit differently than what’s expected. I bet you have too, haven’t you? You little rebel!

hello

Headshot

ABOUT SABRINA PHILIPP

Sabrina​ ​Philipp​ ​is​ ​a highly sought after​ ​international​ ​online​ ​business​ coach and strategist who​ ​has​ ​been​ ​highlighted​ ​in​ the pages of ​Forbes, Cosmopolitan, The Independent​ ​and​ ​Business​ ​Insider.

She​ ​helps​ ​entrepreneurs​ ​build​ ​intentional,​ ​manageable,​ ​and​ ​profitable businesses​ ​so​ ​they​ ​can​ ​experience​ the ​ultimate​ ​personal​ ​and​ ​financial freedom that can only come from owning your own venture.

CATEGORIES

TOP BLOG POSTS

Why All Successful Businesses Run on Frameworks

Why All Successful Businesses Run on Frameworks

How to Get Off the Rollercoaster of Inconsistent Income

How to Get Off the Rollercoaster of Inconsistent Income

How to Make Sales Personal in 2020

How to Make Sales Personal in 2020

falling in love with launches

Why Falling in Love with Launches is a Game Changer

Why a Sales Call Structure is Essential

Why a Sales Call Structure is Essential

Content-Marketing-Tips-min

How to Strike Gold with Content Marketing

6 Figure Launch

How to Rock the Three Phases of an Epic Launch

hiring a business coach

What to Look For When Hiring a Business Coach

What It Really Means to be CEO in Your Business

What It Really Means to be CEO in Your Business

A Day in the Life of an Intentional Entrepreneur

A Day in the Life of an Intentional Entrepreneur

high-ticket programs

How to Close High-Ticket Programs in 2020

coronavirus survival guide for entrepreneurs

An Entrepreneur’s Coronavirus Survival Guide

THE BEST BUSINESS IS A

profitable one

WHAT’S HOLDING YOU BACK?

TAKE THIS FREE QUIZ NOW AND DISCOVER THE #1 THING THAT’S HOLDING YOU BACK FROM HITING THAT NEXT INCOME LEVEL