July 28, 2020 How to Rock the Three Phases of an Epic Launch

THE BEST BUSINESS IS A

profitable one

WHAT’S HOLDING YOU BACK?

TAKE THIS FREE QUIZ NOW AND DISCOVER THE #1 THING THAT’S HOLDING YOU BACK FROM HITING THAT NEXT INCOME LEVEL

How to Rock the Three Phases of an Epic Launch July 28, 2020 / , , ,

By Sabrina Philipp

What if you could launch a course or a program that paid you to do what you love, on your own terms and time?

Dreaming of ditching the 9-5, anyone?

🎶 Uh, yeah 🎶

I hear you loud and clear on this, babe. I caught the first plane to Bali after college, hair on fire, determined to never spend time working in a cubicle.

Since then, I’ve built my online coaching business to multiple seven figures, and I attribute my success to full-on launch mastery.

Let me tell you a little bit about how this all went down:

First, I launched my private coaching packages and sold $40,000 in less than a week…

Then I rolled that momentum into launching my first course, which led to a $60,000 month and a feature in Forbes…

On the back of that Forbes article, I stacked an upsell to my Bali Mastermind® launch and rode it all the way to $500,000 in sales and 300 applicants for 30 spots in the program.

How? A high-end, high-touch, exclusive AF launch plan.

The rest is history, babe. My new normal is multiple 6-figure launches that happen with ease. Because #stresssucks and launches don’t have to be stressful.

My Launch Life Cycle™️ for launch mastery has permanently changed the way I run my business. And I know it can do the same for you.

What do you need to seamlessly launch new products and services without any hiccups or complete freakouts? 

A launch plan, babe.

Your launch plan determines what you do, when you do it, and why you do it. It’s that simple. 

It’s entirely defined by how much money you want to make from your launch. 

Because, hey, If you don’t know where you’re going, any road will take you there, right?

Let’s agree that being lost is not a good business strategy. Every successful entrepreneur needs a launch plan. And every successful launch plan has three phases:

Excite

The excite phase is when you first start mentioning your product or service to the market, without the juicy details. You let your audience in on the secret that ‘something’ is coming and you get your audience excited about your product. In this phase, you need to decide what strategies you will use to prepare your audience for the sale. For example, you can offer a waitlist where people opt-in to your coming offer and you collect their interest ahead of time for a discounted purchase. Keep in mind that your waitlist is more likely to buy because they have already expressed interest.

Now that you’ve started socializing your coming offer with your audience, they can start to see the value and connect it to their own transformation. This is especially true for your most loyal customers who have grown to expect greatness from you and are waiting with baited breath for what you’ll do next. Do this well, and you’ll have prospective clients lining up around the block to get first dibs on what you’re selling. 

Educate

The Educate phase is step two of your launch plan. The intention is to educate your audience on your product that they are ready to buy because they believe your product is critical to their own transformation. By educating your ideal clients on the value of your offer, you remove objections as obstacles in your sales process. 

To make this work, it’s super important to focus on your prospective client’s transformation. Remember, the value of your product is not the price of your product, it’s the incremental gain your prospective client can expect to achieve because they invested in your product. Don’t sell yourself short. If your prospective client is going to make a million dollars next year because they took your course, then your course is worth a high-ticket price tag. 

Close

The Close phase is all about closing the deal. You’ve already primed your audience for your message in the excite phase. You’ve already overcome objections in the education phase by helping your prospective client recognize the transformation they can achieve with your product. Now, you can start playing on urgency and relentlessly following up in the close phase. 

Remember y’all, the first rule of sales is that most sales are going to come in at the very last minute. 

Does this sound familiar? 

Your social is FIRE and all you are getting is crickets? 

I’m here to tell you, if it’s down to the wire and it looks like it’s not going to happen, chances are it’s going to happen. And the reason for that is urgency. 

“Spots are limited.” 

“Time is running out.”

“There’s no more time.” 

People buy at the last minute all the time. And you have to keep following up to catch buyers when they are most likely to bite.

Which brings me to the second rule of sales…. 

The fortune is in the follow up. 

You can follow up by sharing additional content, sending email sequences, running Facebook ads, but it’s really about how to close deals. And keep following up relentlessly because you know that most of your sales will come as you close your doors.

“How much time should I spend on each launch phase?”

A good rule of thumb is to spend 50% of your time on the Excite and Educate phases and the other 50% on the close phase. 

And whatever you do, launch queens, never doubt your launch income goal. Your three-phase launch plan is essentially the countdown for a successful launch. The human in you is still in charge of getting in the pilot seat of the rocketship and staying on course to complete the mission. Your mindset is ultimately what will give you the heart to stay in your seat. #youvegotthis

Share this post with a fellow Intentional Entrepreneur

Author Bio

Sabrina Philipp

Puppy mom, world traveler and online business coach. I’ve spent my entire life doing things a little bit differently than what’s expected. I bet you have too, haven’t you? You little rebel!

hello

Headshot

ABOUT SABRINA PHILIPP

Sabrina​ ​Philipp​ ​is​ ​a highly sought after​ ​international​ ​online​ ​business​ coach and strategist who​ ​has​ ​been​ ​highlighted​ ​in​ the pages of ​Forbes, Cosmopolitan, The Independent​ ​and​ ​Business​ ​Insider.

She​ ​helps​ ​entrepreneurs​ ​build​ ​intentional,​ ​manageable,​ ​and​ ​profitable businesses​ ​so​ ​they​ ​can​ ​experience​ the ​ultimate​ ​personal​ ​and​ ​financial freedom that can only come from owning your own venture.

CATEGORIES

TOP BLOG POSTS

Why All Successful Businesses Run on Frameworks

Why All Successful Businesses Run on Frameworks

How to Get Off the Rollercoaster of Inconsistent Income

How to Get Off the Rollercoaster of Inconsistent Income

How to Make Sales Personal in 2020

How to Make Sales Personal in 2020

falling in love with launches

Why Falling in Love with Launches is a Game Changer

Why a Sales Call Structure is Essential

Why a Sales Call Structure is Essential

Content-Marketing-Tips-min

How to Strike Gold with Content Marketing

6 Figure Launch

How to Rock the Three Phases of an Epic Launch

hiring a business coach

What to Look For When Hiring a Business Coach

What It Really Means to be CEO in Your Business

What It Really Means to be CEO in Your Business

A Day in the Life of an Intentional Entrepreneur

A Day in the Life of an Intentional Entrepreneur

high-ticket programs

How to Close High-Ticket Programs in 2020

coronavirus survival guide for entrepreneurs

An Entrepreneur’s Coronavirus Survival Guide

THE BEST BUSINESS IS A

profitable one

WHAT’S HOLDING YOU BACK?

TAKE THIS FREE QUIZ NOW AND DISCOVER THE #1 THING THAT’S HOLDING YOU BACK FROM HITING THAT NEXT INCOME LEVEL