August 25, 2020 How to Make Sales Personal in 2020

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How to Make Sales Personal in 2020 August 25, 2020 / ,

By Sabrina Philipp

Hey 2020, you can’t get me down. I’m having my best business year ever. You know why? 

Online sales are on FIRE.

#silverlinings

The Nasdaq is at an all time high as we demand more technology to stay connected. Companies around the world are shifting to remote work…remote work..remote work… Let that marinade for a hot second.

It’s epiphany time, babe.  If you can work remote for someone else, you sure as heck can work remote for yourself. The days of being tethered to an office and someone else’s dreams are OVER.

More women are starting online businesses right now and doubling down on their sales efforts than ever before. A 21st century economy is a remote economy, and the time is now to start and scale your online business if you want to future-proof your income.

The bad news is that 90% of online businesses will fail. The good news is that it doesn’t have to be that way. 

If it were easy, everyone would make it big. The truth is, online selling requires some specific skills. Especially now. Your ideal clients are investing in essentials, not luxuries. Your number one job as an online entrepreneur is to make your offer essential. And anything essential is deeply personal – to your client and to you. 

So make sales personal by stepping out from behind the screen of the Interweb to engage with your ideal clients one-on-one. It’s the only way to make people feel seen and cared for in this time of growing anxiety about the future and a tsunami of mind-numbing digital messages flooding their social and email channels.

If you are going to stand out in a crowded field of online entrepreneurs, you have to master the art of personal selling. And it starts right here.

Get to Know Your Lead

“Hello. It’s me. I’ve been trying to sell my stuff, but no one’s buyyyying…” 

Could it be that you just don’t have enough leads yet? (Spoiler alert: that probably has something to do with it.) More leads = more opportunities to make a sale = more lives changed. 

Once you have a lead, you have to get to know that person on the other end of the sale. In other words, you have to qualify the lead to determine if the person you are talking to is a good fit for you and your offer – an ideal client. Two things make a qualified lead: they need to be ready to work and ready to buy. Ready to work means they are ready to take action now, that the transformation you are selling is a priority for them right now, and it’s not something they are willing to wait on. Get ready to ask some key questions before bringing them deeper into your funnel. You are interviewing them as much as they are interviewing you.

Ditch the Script

Nothing turns a lead from hot to cold faster than a sales script. Your ideal client can easily sniff out a script you use for the masses. What they really want is to feel seen and heard. They want a customized, tailored experience. And they want to get to know YOU, especially if what you have on offer is YOU and your expertise, experience and enthusiasm. 

Instead of word form DMs, use video clips and voice memos. Your voice and energy will come across far more powerfully and create connections that convert to sales. Another word of advice, respond to your DMs yourself. Your ideal client can also easily sniff out if a team member is sending sales messages masquerading as you.

Show Up on Sales Calls

Successful online entrepreneurs spend quality time on one-on-one sales calls to convert potential clients to paying clients. Especially for high-ticket offers, you have to be willing to get on sales calls, know how to overcome objections, and ask for the sale. Most entrepreneurs have to do some work to overcome the fear of selling and get the tools to skillfully guide a successful sales call. Why is this so important? Your close rate will go down exponentially when you take the sales conversation to email. The chances of closing a sale via email are very slim. It is always best to overcome objections in a one-on-one live conversation.

Follow Up Relentlessly

Even then, sometimes a sale isn’t going to happen right off the bat. Just because someone doesn’t buy from you now, doesn’t mean they won’t buy from you later. The fortune is in the follow up. Sometimes your ideal client needs more touch points with you, to get to know you better. The more connected they feel to you, the deeper the relationship is, the easier it will be to close sales. People buy from people they know, like and trust. Do the work to communicate your value over and over, and how you can help your ideal client achieve their desired transformation.

Do you know why I care so much about teaching sales mastery to women entrepreneurs? It’s simple and it’s essential: The world will be a better place with more money in the hands of women. Our stated mission at Team Sabrina is to empower women through entrepreneurship. 

Make your offer essential and sales personal in 2020 and you’ll see a huge difference in your business.

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Author Bio

Sabrina Philipp

Puppy mom, world traveler and online business coach. I’ve spent my entire life doing things a little bit differently than what’s expected. I bet you have too, haven’t you? You little rebel!

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ABOUT SABRINA PHILIPP

Sabrina​ ​Philipp​ ​is​ ​a highly sought after​ ​international​ ​online​ ​business​ coach and strategist who​ ​has​ ​been​ ​highlighted​ ​in​ the pages of ​Forbes, Cosmopolitan, The Independent​ ​and​ ​Business​ ​Insider.

She​ ​helps​ ​entrepreneurs​ ​build​ ​intentional,​ ​manageable,​ ​and​ ​profitable businesses​ ​so​ ​they​ ​can​ ​experience​ the ​ultimate​ ​personal​ ​and​ ​financial freedom that can only come from owning your own venture.

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THE BEST BUSINESS IS A

profitable one

WHAT’S HOLDING YOU BACK?

TAKE THIS FREE QUIZ NOW AND DISCOVER THE #1 THING THAT’S HOLDING YOU BACK FROM HITING THAT NEXT INCOME LEVEL