Want to know one of the secrets to not burning the eff out in your business? 

High-ticket programs, babe. 

Because high-ticket programs are highly profitable.

Because high-ticket programs allow you to scale your business to six figures. 

Because high-ticket programs mean recurring revenue.

And that’s what is going to keep you out of your desk chair and in your beach chair, living a life you love.

You know what high-ticket programs are…

SPOILER ALERT: The ones with a price tag that makes you squirm. And you tell yourself this lie: “Nobody will buy this.”

Yeah, those. You are going to sell those puppies out.

Am I seeing you duck your head in fear that nobody can afford to buy a high-ticket offer from YOU? 

Stand up straight and put your big girl pants on. Because I’m here to tell you that your ideal client will ALWAYS be able to afford your offer. Babe, seriously, there are 8 billion people on Planet Earth. How can you be so sure that none of them will buy your offer?

If you don’t believe in yourself and your high-ticket program, selling it is pretty hard, amirite? 

And admit it: you’ve got about a bazillion reasons in your head why you can’t sell your high-ticket offer. 

Let’s cut down on some of this noise in your head.

I’m here to tell you that the secret to selling out of your high-ticket programs comes down to THREE points of focus…

1.   Personalize Your Offer

High-Ticket Programs are generally your most intimate programs that allow your clients to work with you 1:1, with extreme access, tailored advice and customized tracking of their success.

One of the biggest mistakes I see entrepreneurs make when selling high-ticket programs is this…

They message a high-level of intimacy as a key value of the program, but they don’t actually sell with any level of intimacy at all. RED ALERT. RED ALERT.

If you want to sell out high-ticket programs that offer a personal touch, then you better bring the personal touch to your sales process.

It’s all about you, yourself, and you making the connection. Show the ‘eff up for your high-ticket offer and sales will follow.

Send private invitations to your ideal clients. 

Get into your DMs and respond. 

Follow up personally on sales leads. 

Create conversation with your prospects so they feel seen. By YOU. 

Give them all the feels before they even sign the contract. 

2.   Make Your Offer Essential

Let’s face it. Anything with a big price tag is one of two things: either a luxury or an essential. In an economic crisis, luxuries are on the chopping block, while essentials are non-negotiable. 

Your high-ticket offers are E-S-S-E-N-T-I-A-L. Guess what else is essential? Hammering that point home in your messaging and positioning. 

Essential, because your program will get them to the other side.

Essential, because your program will empower them with a level of freedom they have always only dreamed of.

Essential, because your program is going to transform the way they live and work.

Essential, because moving forward is your ideal client’s ONLY option.

Which brings me to the third tip I’m offering you here today…

3.   Focus on Your Client’s Transformation

Want to know a cold, hard fact about high-ticket sales? 

High-ticket offers are transformational, not transactional. 

“What do you mean, Sabrina?”, I hear you ask.

Let me be straight with you. Your ideal client doesn’t give a crap about you. What you sell. How you sell it. When you sell it. 

What they really want to know is what you can do for them – especially when there’s a big price tag involved. 

Remember y’all, high-ticket sales only work if you get your ideal client to see that your price tag is their payday. 

So, show ‘em the money, honey!

Make sure they understand that the value they will get from your program exceeds the price they will pay for your program. For example, help them make the connection between your $10K program and a $100K transformation. Everybody loves a deal, especially now.

Focus on the transformation, not the price tag.

And remember, nobody is going to believe in you if you don’t believe in yourself. You are worth EVERY. DOLLAR – OK, thousands of dollars – you demand for the transformation you can deliver.

I believe in you.