November 10, 2020 A 3-Part Marketing Strategy to Strike Sales Gold

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A 3-Part Marketing Strategy to Strike Sales Gold November 10, 2020 / , , ,

By Sabrina Philipp

⁣I’m feeling called to share my success secrets with you, because I’m on a mission to empower women into entrepreneurship.

What kind of woman can succeed as an entrepreneur? 

Any woman who wants to, including YOU.

You don’t need permission. 

You don’t need a certain level of education. 

You don’t need any prior experience.

You don’t need someone else to make decisions for you.

You DO need a marketing strategy that converts to sales. 

Over the last four years I’ve developed a 3-part marketing strategy that my team operates from every single day. This strategy has supported me in scaling my business to multiple seven figures in 2020. It’s what will support me in scaling my business to eight figures in 2021. And I teach this strategy to my clients to chase their own seven-figure dreams.

Part 1: Content Plan⁣

Your content plan is what you’re posting, when you’re posting, and where you’re posting. 

Content is GOLD. 

🌟 Content is the way you tell your story so people can find you. 

🌟 Content is the way you sell programs. 

🌟 Content is how you grow your ideal clients into raving fans. 

None of this happens unless your content is off-the-charts excellent. It has to be massively valuable so your target audience believes you can get them massive results.

“Where do I even begin?”, I hear you ask. 

Write, record or livestream content. Get out there and do it. And then do it again…and again….and again.

But it’s more than that. 

📣 Your content has to be valuable to give your target audience the confidence to deepen the conversation with you. 

📣 Your content has to be differentiated to set you apart from other online entrepreneurs in a sea of so-so (yawn) sameness. 

📣 Your content has to be frequent because slow-pokes get no seat on the bullet train of the Interweb.

📣 Your content has to be diverse, meaning teaching, inspiration and sales content…even livestreams, YouTube videos and podcasts to reach a larger audience.

I’ve scaled my business to multiple seven figures by focusing on content every single day. 

I teach my clients to create transformational content through the Intentional Manageable Profitable® framework. 

99.99% of business coaches will tell you that content is your marketing strategy, but I’m here to tell you that content is just the beginning.

Part 2: Engagement Plan⁣

This is your game plan for actually using your content to TALK to your audience and getting them to talk to you. Why does that matter? Because relationships convert potential clients into paying customers.⁣

Every time you put out a piece of content, ask yourself what you’re trying to achieve with it, or if it’s really trying to achieve anything at all. There’s no point in getting visible for the sake of getting visible. Get visible for the sake of inviting your audience into a conversation with you.

If you want to get visible, you need to meet your audience where they are. 

Where is your audience spending their time? 

Where are they posting on social media? 

Where are they consuming information and content from their favorite influencers? 

For example, someone who’s 20 might spend a lot of time on SnapChat, but someone who’s 45 might spend more time on Pinterest or on a Facebook page. 

Know your audience and know where they spend their time to generate the kind of engagement that allows your audience to get to know, like and trust you. Even in the age of online business and social media marketing, the quality of personal relationships is an important determinant for sales success.

Part 3: Growth Plan⁣

This is your plan to build momentum and grow your following across your social channels. Freebies, challenges and giveaways are great ways to build your audience. 

Launches are another great way to grow your audience. Online entrepreneurs often mistakenly believe that launches will burn through all their leads. But this assumes that your audience will never grow. A growing audience can never get burned out on your message. And even if some part of your audience doesn’t buy from you now doesn’t mean they won’t buy from you later.

If you’re an online business owner you need to have a strategy for showing up… online.⁣

My content is my currency and the foundation for my multiple-seven-figure business. My 3-part marketing strategy keeps me showing up, blowing up, and making bank. And you can do the same.

Staying silent keeps you small. And if you’re an entrepreneur, it keeps you broke.

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Author Bio

Sabrina Philipp

Puppy mom, world traveler and online business coach. I’ve spent my entire life doing things a little bit differently than what’s expected. I bet you have too, haven’t you? You little rebel!

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ABOUT SABRINA PHILIPP

Sabrina​ ​Philipp​ ​is​ ​a highly sought after​ ​international​ ​online​ ​business​ coach and strategist who​ ​has​ ​been​ ​highlighted​ ​in​ the pages of ​Forbes, Cosmopolitan, The Independent​ ​and​ ​Business​ ​Insider.

She​ ​helps​ ​entrepreneurs​ ​build​ ​intentional,​ ​manageable,​ ​and​ ​profitable businesses​ ​so​ ​they​ ​can​ ​experience​ the ​ultimate​ ​personal​ ​and​ ​financial freedom that can only come from owning your own venture.

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THE BEST BUSINESS IS A

profitable one

WHAT’S HOLDING YOU BACK?

TAKE THIS FREE QUIZ NOW AND DISCOVER THE #1 THING THAT’S HOLDING YOU BACK FROM HITING THAT NEXT INCOME LEVEL